Identifying Customer’s Unmet Needs: Go Beyond What Customers Want and Address Their Unarticulated Needs
| Format |
Duration |
Price |
| Individual eLearning Course* |
25 minutes
(plus 16 minute video) |
$129 |
| Corporate In-Classroom Workshop |
3 hours |
Request Price |
See how winning innovators develop a deep, intuitive understanding of their customers to leverage their latent needs and turn them into fresh-to-the-market solutions. Learn 10 techniques and ideas to start better understanding your customers, right now.
During this course, you’ll learn:
- Three methods to help you better understand your customers
- Case studies and examples illustrating customer insight techniques companies employ
- Tactics, resources and metrics to get you started right away
Suggested Audience
Innovation Practitioners
Case Studies
3M, Bank of America, Black & Decker, Kraft Foods, Nokia, Philips Electronics, Procter & Gamble, W.R. Grace
Skills
Brainstorming & Ideation, Creative Problem Solving
Course Formats & Pricing
This course is offered in two formats. To take the eLearning version, click the button at the top right to add the course to your cart. To request a workshop for your organization, click here.
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*eLearning courses require Flash Plug-in.